An Interview with Linda Musgrove, the Trade Show Teacher
Today we’re excited to welcome trade show consultant Linda Musgrove to our ‘Interview with the Experts’ Series here on the Exhibit Edge blog. Linda probably needs no introduction to many of you, as she is one of the most sought after consultants in the trade show industry. She is CEO of Miami-based TradeShow Teacher, authored “The Complete Idiots Guide to Trade Shows, was named one of the “Top 40 Under 40 in the Trade Show Industry”, and has spoken at many trade show covering a number of different topics.
How did you get started in the trade show business?
While working in the marketing department at a former employer I got asked to attend Comdex, which in those days was the by far largest show in the High Tech Industry. The show was enormous, encompassing the entire Las Vegas Convention Center and several surrounding hotel convention facilities.
As I navigated the scores of halls and rows, I felt invigorated and excited by the buzz of the exhibit hall. The creativity of the booths impressed me. This artificial world of lights, sounds and creativity was such a captivating experience for me and I instantly felt a desire to be part of it, and be part of shaping and building it.
