Exhibit Edge Featured in Trade Magazine ‘International Wood’
Exhibit Edge was recently featured in ‘International Wood’, a trade magazine for the International Wood Products Association. You can read the article in its entirety below to understand the relationships the trade show industry has with the plywood industry.
For most business to business (B2B) operations, trade shows are an indispensable marketing tool. Customers like them because they offer an opportunity to shop competitive vendors in one place. For exhibitors, differentiating themselves from the competition is crucial because they have only five seconds to make a good impression. Walk any trade show floor and you’ll notice more sophisticated booths and interactive displays. In fact, trade shows are an estimated $100 billion a year industry in the United States alone. And at the heart of these temporary epicenters of commerce is imported plywood.
“Our job is to help the client do it right,” says Bev Gray, president and CEO of Exhibit Edge Inc. Most businesses that benefit from having a presence at trade shows do not have the in-house capabilities to design, build, store, ship and install exhibits, a process that must essentially be run in reverse at the end of a show. Companies like Exhibit Edge have evolved to offer turnkey trade show solutions. Bev Gray, along with husband Mike Gray, vice president of sales, use their combined 48 years of experience in exhibit design, packaging and logistics to make sure their clients’ trade shows go smoothly.
