The 101 of Retractable Banner Stands
What is a retractable banner stand? The retractable banner stand, by definition, retracts into a base or housing using a mechanical spring or tensioner to pull the graphic around ...
Previously we talked in general about the proper use of graphics so now let’s talk about the elements of graphic design. Graphic design has two basic elements: Content (whic...
Learn How To Use Graphics To Your Advantage
How to use graphics to your advantage when planning your next exhibit. To have a discussion about graphics, let’s start by understanding that your exhibit is a marketing tool,...
How to Ship: Advanced or Direct?
A big question we get all the time is how to ship to an exhibit - advanced drayage or send it directly to the show site? Now – I will tell you upfront that I am not a big fan of ...
Using the Return to Warehouse Option
When the exhibit is over, deciding when to use the "return to warehouse option" or "shipment rerouted" can be difficult. When you turn in the Material Handling form to ship your ex...
What is the Marketing Database
Why a Marketing Database is Valuable Collecting leads on a show floor is a normal process. Using these leads and having a way to catalog, cross reference, and follow up on them is...
Protect Your Outbound Shipment at the Show Site
Ok, the show is over, you have packed up your shipment, palletized everything and turned in your Bill of Lading. You walk off the show floor and head home. The next week you find o...
Plumbing Services for Exhibit Events
Plumbing services for exhibit events are standard for industries like homebuilders, RV, boat, and food shows, and include services such as compressed air, water, drainage, and nat...
Other Show Rules and Terminology – Part 2
Today we are going to finish our series on show floor rules by completing our list from last week. Here it is again, for your convenience. No freight aisles Cubic space exh...
Other Show Rules and Terminology – Part 1
The show floor is full of rules and terminology. We have already talked about height restrictions, line of sight rules, audio levels, moving lights, and demonstrations in the exhib...