THE EXHIBITOR MANUAL – Material Handling Rates and Form

12/12/17 by Brandon

Today marks the start of our new series on the Exhibitor Manual. The general contractor for each show is usually the company that produces and distributes the manual. Most manu...

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Picking and Training a Good Exhibit Staff

11/30/17 by Brandon

Picking and training a good exhibit staff is a critical part of the sales and marketing process. Sales and marketing managers plan what to bring to the show floor. They also decide...

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Avoiding the Lead Retrieval Black Hole

11/09/17 by Brandon

Let’s say you’ve ordered all the show services. You order electrical, drayage, cleaning and, of course, the official lead retrieval system. You get all the instructions about h...

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Cost Savings Ideas for Trade Show Travel – Part 2

10/26/17 by Brandon

So today’s topic is picking a hotel for the trade show in the second part of our trade show travel series. I am going to start out by saying that I am personally not a big fan of...

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Cost Savings Ideas for Trade Show Travel – Part 1

10/12/17 by Brandon

OK, whether arranging your own trade show travel or using your corporate travel agent, it is always good to do some quick research to see what is available. The online travel sites...

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Cutting Trade Show Costs – Part 2

09/19/17 by Brandon

So today we continue to look for ways of cutting trade show costs between shows by looking at warehouse storage costs, how to calculate them, and other related fees that may be cha...

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Cutting Trade Show Costs – Part 1

09/05/17 by Brandon

I’d like to elaborate some more on a topic that everyone should master – cutting trade show costs. When I talk about mastering this topic, I mean that there are certain thin...

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Mike Gruenberg on How to Qualify a Prospect

08/22/17 by Brandon

Qualifying prospects is a subject Mr. Mike Gruenberg of had a lot of advice on (if you missed the blogs with his interview, I definitely recommend going bac...

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Marketing with Mike Gruenberg

07/26/17 by Brandon

Today, we’re going to change things up a bit. A while back, our very own Mike Gray sat down with marketing guru Mike Gruenberg to talk a bit about tradeshow marketing and ROI, an...

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How Installation and Dismantle Companies Work

07/18/17 by Brandon

Today we’re going to look at other types of “non-official contractors” that support trade shows, specifically, the Installation and Dismantle companies that provide on-site s...

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