Learn How To Use Graphics To Your Advantage
How to use graphics to your advantage when planning your next exhibit. To have a discussion about graphics, let’s start by understanding that your exhibit is a marketing tool,...
How to Ship: Advanced or Direct?
A big question we get all the time is how to ship to an exhibit - advanced drayage or send it directly to the show site? Now – I will tell you upfront that I am not a big fan of ...
Conference Sightseeing: A Guide To Major Cities
Conferences and conventions are two of the best ways to enhance your career and create a professional network that can connect you with thousands of like-minded individuals in ...
Using the Return to Warehouse Option
When the exhibit is over, deciding when to use the "return to warehouse option" or "shipment rerouted" can be difficult. When you turn in the Material Handling form to ship your ex...
What is the Marketing Database
Why a Marketing Database is Valuable Collecting leads on a show floor is a normal process. Using these leads and having a way to catalog, cross reference, and follow up on them is...