Rookie Mistakes to Avoid in Booth Selection
If you have ever exhibited at a trade show, then you know there are countless decisions and plans to be made. Starting months in advance, you begin design discussions, budget ass...
Trade Show Seniority – High School All Over Again
No matter which clique you were a part of in high school or what yearbook label you were stuck with, everyone knew that the seniors ruled the school. Remember that first day of y...
There is so much to think about when creating your next trade show exhibit: the design, your giveaways, goals and expectations, promotional materials, etc. What you may unknowing...
This is a guest post from Peter Locascio from Trade Show Consultants. The trade show exhibit floor is often a collection of sights, sounds, cultures, textures, and emotions...
The Good, The Bad, and The Ugly – Keeping Your Customers Focused on The Good
In the internet, news, and social media age we are living in, it is so easy for a company’s reputation to be tarnished -- justified or not. News spreads like wildfire, peop...
How to Plan Ahead for Your Exhibit (Before You Hit the Drawing Board)
Prior to picking up your pen or sitting at your computer to begin designing your next exhibit, there are a few things you should think about or ask yourself. It may seem like...
“Rules are made to be broken.” I think we all, at some point or another, look to our inner selves and wish we were a bit of a rule breaker. That’s why the “bad boys...
With all the tips and how-to articles floating around the internet these days, an exhibitor has a myriad of resources available to help them pull off a spectacular exhibit. A...