Show Rules for All Exhibits
Show rules that are consistent for all exhibits will be our topic for today. These rules deal with audio levels, moving lights, presentation areas, and a host of other topics. They...
Specialty Furniture at Trade Shows
Specialty Furniture is becoming more and more popular at trade shows as the selection increases and prices become more competitive. So let’s take a look at how you can use specia...
The 101 of Retractable Banner Stands
What is a retractable banner stand?
The retractable banner stand, by definition, retracts into a base or housing using a mechanical spring or tensioner to pull the graphic around ...
Elements of Graphic Design
Previously we talked in general about the proper use of graphics so now let’s talk about the elements of graphic design. Graphic design has two basic elements:
How to Ship: Advanced or Direct?
A big question we get all the time is how to ship to an exhibit - advanced drayage or send it directly to the show site? Now – I will tell you upfront that I am not a big fan of ...
Using the Return to Warehouse Option
When the exhibit is over, deciding when to use the "return to warehouse option" or "shipment rerouted" can be difficult. When you turn in the Material Handling form to ship your ex...
What is the Marketing Database
Why a Marketing Database is Valuable
Collecting leads on a show floor is a normal process. Using these leads and having a way to catalog, cross reference, and follow up on them is...