The Difference Between Sales and Marketing
Many people look at sales and marketing as basically the same thing. However, there is a big difference between sales and marketing, but they do need each other to work effectively...
THE EXHIBITOR MANUAL – Material Handling Rates and Form
Today marks the start of our new series on the Exhibitor Manual. The general contractor for each show is usually the company that produces and distributes the manual. Most manual...
Picking and Training a Good Exhibit Staff
Picking and training a good exhibit staff is a critical part of the sales and marketing process. Sales and marketing managers plan what to bring to the show floor. They also decide...
Avoiding the Lead Retrieval Black Hole
Let’s say you’ve ordered all the show services. You order electrical, drayage, cleaning and, of course, the official lead retrieval system. You get all the instructions about h...
Cost Savings Ideas for Trade Show Travel – Part 2
So today’s topic is picking a hotel for the trade show in the second part of our trade show travel series. I am going to start out by saying that I am personally not a big fan of...
Cost Savings Ideas for Trade Show Travel – Part 1
OK, whether arranging your own trade show travel or using your corporate travel agent, it is always good to do some quick research to see what is available. The online travel sites...
Cutting Trade Show Costs – Part 2
So today we continue to look for ways of cutting trade show costs between shows by looking at warehouse storage costs, how to calculate them, and other related fees that may be cha...
Celebrating 25 Years: Luxury Solutions for Any Budget
For 30 years, Exhibit Edge has prided themselves in being a well-rounded exhibit sales and service provider for the D.C., Maryland, and Virginia area (DMV), bringing a fu...
Cutting Trade Show Costs – Part 1
I’d like to elaborate some more on a topic that everyone should master – cutting trade show costs. When I talk about mastering this topic, I mean that there are certain thin...
Press Release: Silver Jubilee – The Creation of a Legacy
Chantilly, VA, August 28, 2017– Exhibit Edge is pleased to announce that as of this Friday, September 1st, 2017, they will have entered their 25th year of business as a premiere ...