Last week, we talked about entering your event data into the Exhibit Force Program or as we say it here at Exhibit Edge as Edge Link.
Once all the assets are entered, anyone in the company can log in as it is web based and receive all this information about a particular event or trade show and this is the important part that you can put it into the system once and just tell everybody within your company to go in and check it out. Here are some of the things you can enter
- Trade Show Schedule – the actual times of the show, each day
- Shipping Dates – this is real important because as once you marry up giveaways, literature or things you may have at your office with the exhibit that is going out from your display house, for everyone who is getting involved to know the pre-existing ship date is very important
- Current Status of the show information that you are putting into the system – there are three different status for this information – for example if you are working on the information and you need more time, then this status is called needs activation and this will show up in the summary of the show. Another status would be submitted where you have reviewed all the information and submitted to the display house. Once the display house looks at the information, it will make sure all looks good and inventory is all available as per request, then the status will show up as confirmed. So in the event summary you will see in status either – needs activation, submitted or confirmed.
- Trade Show Information – you can enter information such as links to the trade show website or hotel information, the venue or the city that the show is in, floor plans of the show where your booth is located on the show floor
- Attach Related Documents – things like the show order forms, booth duty schedule. Any documents you create that you want everybody to see can be attached to “create an event schedule.”
- Resource Database – this will be like general show rules, best practices, the trade show glossary of terms so that everyone understands what drayage means or what it is for
- Document Library – your art files, exhibit renderings, set up instructions, pictures of the completed exhibit etc.
As always please respond with your questions or comments and let others know about ExhibitorLounge.com. We’ll see you next week. Until then I’m your host, Michael Gray, telling you to relax in the Exhibitor Lounge.