Understanding Trade Show Insurance

05/13/20 by Brandon

Today’s topic is what you need to consider for trade show insurance. We will start with a disclaimer that we are not an insurance expert. You should consult with your insurance company to understand what insurance policies you have in place and what that insurance covers. My goal is to get you thinking about different scenarios where you may be vulnerable, not to provide insurance advice.

There are three basic types of coverage for trade show insurance:

  1. Event cancellation/disruption
  2. Liability
  3. Personal Property

Event Cancellation or Disruption

Most companies overlook event cancellation or disruption insurance but it may be wise to look at a general policy that covers a year’s worth of shows and at least get a quote. The recent tragedy in Boston that shut down the city, hurricanes, and floods and the government sequester cuts that canceled many shows are all examples of lost expenditures that could potentially fall under this type of insurance.

Personal Property and Liability

Insurance for personal exhibit property is often overlooked as well. It is not something that is talked about or budgeted for in Marketing Departments. We will cover personal property insurance next week but today we want to go over liability.

So, what is liability? Basically, it is the responsibility that one person or group has toward another person or group either through a legal justification or debt related occurrence. It almost always occurs as a lawsuit. In plain terms: You did something wrong to someone and they want to hold you responsible.

Show venues and organizers will require that you provide a certificate of Insurance with liability coverage of usually up to 1 million dollars. The Association or show organizer may ask that you include the venue (meaning the show location) and the organizer as “additional insured”. What this does for them is to put your insurance in front of their insurance as the first line of defense in the event of a lawsuit. Exhibitor Appointed Contractors (EAC’s) like Exhibit Edge that install and dismantle exhibits on the show floor are also required to provide this proof of insurance.

What you need to understand is that there are so many different contractors, exhibitors, and attendees at trade shows. So you should realize that the blame game can go a long way when someone suffers an injury or damage to property. We can think of many scenarios where exhibitors can be liable:

Things like:

  • Walking behind your exhibit and knocking down the exhibit behind you.
  • Someone tripping in the aisle because of an item from your booth that fell off the counter.
  • A fire that started from computer power pack inside your counter or behind the exhibit, etc.

So bottom line: Verify that your business insurance covers special events and related employees. If necessary, you can purchase a short term liability insurance policy for a specific event just like you can purchase rental car insurance.

Read more: Understanding Trade Show Insurance – Part 2