We had our last planning meeting about a week before the exhibit shipped. We basically went through the entire checklist to make sure that all the little details were covered. We also checked on the progress of the exhibit structure and fine-tuned the look and technical aspects. Next week we will summarize the entire checklist but today I can talk about some of the final structural features of the booth design before we dig into the discussion topic that I mentioned last time: the marketing side.
Here are a few detailed final booth design items that I have not mentioned yet.
- We needed to secure and stop any motion issues with the monopod in the video camera counter.
- We had to decide where to mount the two spotlights on either side of the exhibit as well as the intensity of the light bulb in each. The intensity will be different as the lights are at different lengths from the interview chairs.
- We also switched from a bracket to mount the laptop onto the counter to a standard security cable and needed to mount an attachment plate inside the sign-up counter.
- We needed to purchase a new carpet as the leftover piece from the original stage carpet was not enough to cover the booth space in front of the stage. A new Exhibitor Lounge signature wine colored carpet was ordered and delivered the next day.
- We also approved matching vinyl wraps for the two front counters so that the counters would match the art deco look of the backdrop.
- Last but definitely not least, we needed to send the backdrop fabric to our manufacturing partner. We wanted to make sure that we had a really good color match for the four new side panels that go into the matrix frames. Since the backdrop is a couple of years old, the color may have faded slightly and we wanted a perfect match.
So I need to stop with the physical details and the final booth design processes we had to complete so I can talk about the marketing side, as promised.
So for the weeks prior to the final planning meeting, we had been inviting our vendors and manufacturing partners to be interviewed live at the ExhibitorLive show in Las Vegas. Since there are only 4 hours per day available for the three-day show, we set up time slots for each guest in 10-minute intervals. We had a very good response. Each vendor or partner would have the opportunity to talk about their company, their latest innovations, and what specialty they can offer you to help you with your trade show strategy, lower costs and get better results.
We’ll mostly likely include transcripts of these interviews as future blogs, however you can also find many of them on YouTube, We will also be soliciting attendees to “sit in the interview chair” and say whatever they want about exhibits, trade shows in general, or specific topics dealing with anything from drayage, costs, unions, internet, etc. The Exhibitor Lounge will tackle any subject related to trade shows.
Next week, we’ll give you all a recap of the Trade Show Checklist we used to help plan our show!