Exhibit Edge Blog
THE EXHIBITOR MANUAL – Material Handling Rates and Form
Today marks the start of our new series on the Exhibitor Manual. The general contractor for each show is usually the company that produces and distributes the manual. Most manual...
Picking and Training a Good Exhibit Staff
Picking and training a good exhibit staff is a critical part of the sales and marketing process. Sales and marketing managers plan what to bring to the show floor. They also decide...
Avoiding the Lead Retrieval Black Hole
Let’s say you’ve ordered all the show services. You order electrical, drayage, cleaning and, of course, the official lead retrieval system. You get all the instructions about h...
Cost Savings Ideas for Trade Show Travel – Part 2
So today’s topic is picking a hotel for the trade show in the second part of our trade show travel series. I am going to start out by saying that I am personally not a big fan of...
Cost Savings Ideas for Trade Show Travel – Part 1
OK, whether arranging your own trade show travel or using your corporate travel agent, it is always good to do some quick research to see what is available. The online travel sites...