Exploring the World of Promotional Products at Trade Shows


Are you curious about the vast array of trade show promotional products available online? With over 800,000 options on the market, the possibilities seem endless.

Let’s take a quick dive into the realm of promotional products. At the heart of the promotional products industry are two key organizations: ASI (Advertising Specialty Institute) and PPAI (Promotional Products Association International). ASI serves as a vital industry network, linking individual manufacturers with a nationwide network of certified independent distributors. On the other hand, PPAI, as the industry trade association, hosts industry events, trade shows, publishes industry news, and sets standards and resources for the industry.

As a proud member of PPAI, Exhibit Edge has privileged access to a treasure trove of promotional products for trade shows through their online database. With just a simple search term like “pen,” we can instantly explore hundreds of manufacturers offering thousands of styles. From price to color options, the database allows us to compare and narrow down our search for the best trade show promotions efficiently.

Join us as we navigate through the world of promotional products, uncovering endless possibilities and strategic insights along the way.

Trade Show Promotional Industry by the Numbers

Did you know that the promotional products industry soared to its pinnacle in 2007, boasting an impressive revenue of nearly $20 billion? This flourishing sector continues to evolve, offering a myriad of innovative products and marketing solutions to businesses worldwide.

The top six selling items, which collectively contribute to nearly 70% of total sales, include:

  • Wearables such as hats, shirts, and jackets
  • Writing instruments
  • Bags
  • Drinkware
  • Desk/office/business items
  • Calendars

Trade shows play a significant role in the promotional product industry, accounting for approximately 10% of all sales. Numerous university studies have underscored the value of promotional products in marketing strategies. One key metric used to gauge their effectiveness is CPI, or cost per impression. Essentially, the more frequently these products are seen, the lower the cost per impression becomes. Ultimately, promotional products offer a cost-effective means to repeatedly expose potential customers to your brand without incurring additional expenses.

Harnessing the Power of Promotional Products: Strategies for Effective Marketing

Research has consistently shown the significant influence of promotional products on customer loyalty, brand recall, and word-of-mouth recommendations. Leveraging these insights, let’s delve into some practical strategies for maximizing the effectiveness of promotional products in your trade show marketing campaigns:

  • People were significantly more likely to recommend companies that they receive products during trade shows from than those who received nothing.
  • Over 70 percent of business travelers in one study reported receiving a promotional item within the last 12 months, and 33 percent of the same group had the item on them.
  • Choose higher quality products when getting things like pens and flashlights to make a more favorable impression with the potential customer.
  • Combine pre-show mailers with promotional products like magnets or offer a special item to be given out at the trade show that is mentioned in the mailer. This will increase booth traffic significantly.