It is important to analyze the floor plan of a building and include tips on how to avoid the most common mistakes made when selecting a booth space.
At Exhibit Edge, we have seen many exhibitors pick a booth space only to get to the show and be totally surprised that a large hall column is in their space or blocking their visibility. When they go back and look at the floor plan, they soon realize the little black square, which they thought was a floor electrical box, was actually a support column.
Bottom line: It’s up to you to analyze the floor plan and make sure of what the symbols on the plan represent. Every show facility is different.
We often hear exhibitors say, “The show people didn’t tell me about this or that.”
Well, think about it: If you wanted to sell booth spaces, you would show a potential exhibitor the floor plan, have them pick the space, and then sign the contract. You have no incentive or reason to point out any deficiencies or obstacles in the hall.
Now, we would like to point out that no one is trying to be deceptive because all the information is on the floor plan and in the show kit details. I’m just saying, it is up to you to find it.
Look at the legend on the floor plan to know what the symbols represent; what you think they mean may not be correct. Find locations that offer the best visibility and flow, and avoid obstacles.
Read the show kit information to make sure that you do not miss details that can affect your booth space choice.
Common mistakes include:
- Columns in or near the booth space
- Ceiling height changes
- Show rules that do not allow hanging signs
- Hanging sign height limits that are too short for the exhibit structure underneath
- Catering restrictions
- Booth depth changes
- Overhead electrical
- Locations that require late setup and early dismantle
- Environmental issues (temperature, wind, and lighting)