The economy has brought about lots of budget tightening over the last few years and the trade show market has responded with new technologies using fabrics, direct print graphics, and lighter weight materials. Information overload has set in and companies are trying to absorb the latest information and advice to use their resources wisely.
So I want to offer some basic information today on banner stands. Prices for banner stands vary greatly as they come in a variety of styles. There are two basic types – retractable and non-retractable. The pros and cons of non-retractable banner stands are easy to understand because basically, “what you see is what you get.” So let’s start with them. This style of banner stand usually does not have a base housing or retractor mechanism. They are called by many names including portable, spring back, X banner or tension back stands. The tension is applied to the graphic usually from a bending pole or frame the same way a fishing pole bends. So what are the reasons to buy or not buy this non retractable style? Here are some basic pros and cons.
On the good side – the pro side:
- They are very light weight.
- They do not have any mechanical moving parts to go bad.
- They are usually less expensive.
On the bad side – the con side:
- They do take a little more time and effort to setup.
- The banner or graphic is generally more likely to get damaged since it’s not protected in the base like the retractable style.
- The graphic also gets handled much more during setup and take down.
- They often require a larger footprint and the backside can be more unsightly to look at.
The bottom line for me when making a decision is what the non-retractable banner stand will be used for. I do not recommend them for the show floor as they take up too much room or are just flimsy and prone to damage. To me they are best suited in a lobby environment where they will be up for long periods of time. This will be explained more next week when I discuss why retractable banner stands fluctuate so much in price. All right – I will give you a hint – retractable banner stands can lose their internal spring tension over time.
As always, please respond with your questions or comments and let others know about EXHIBITOR LOUNGE.COM. We will see you next week. Until then, I am your host Michael Gray telling you to RELAX in the Exhibitor Lounge.