Mike Gruenberg on How to Qualify a Prospect
Qualifying prospects is a subject Mr. Mike Gruenberg of GruenbergConsulting.com had a lot of advice on (if you missed the blogs with his interview, I definitely recommend going bac...
Be True To Yourself, But Be Flexible Too: Advice From CEO Bev Gray
When Bev Gray decided to start her own company 30 years ago it was virtually impossible to predict the dramatic changes the business landscape in the United States would ...
Today, we’re going to change things up a bit. A while back, our very own Mike Gray sat down with marketing guru Mike Gruenberg to talk a bit about tradeshow marketing and ROI, an...
How Installation and Dismantle Companies Work
Today we’re going to look at other types of “non-official contractors” that support trade shows, specifically, the Installation and Dismantle companies that provide on-site s...
Flooring Ideas to Jazz Up your Exhibit – Part 2
So last week we started going through the most common options for foundations for you booth space. We first talked about standard carpet and padding, then vinyl flooring (also know...
Flooring Ideas to Jazz Up your Exhibit – Part 1
Let’s have some fun and look at some different flooring ideas. I will start by listing the most common options and then we can talk about the attributes of each type. Stand...
Interview with Gwen Hill of ExhibitForce
Today we’d like to share with you a short interview we did with Gwen Hill, Certified Trade Show Marketer at ExhibitForce, who we had the pleasure of sitting down with at the Exhi...
International Exhibiting Glossary – Part 2
Last week we started talking about terms used for international exhibiting that differ from those you’d find in U.S. based shows. I’m focusing more on Europe but they are prett...
International Exhibiting Glossary – Part 1
The idea for this blog came to me when I was talking to a client who was getting ready to exhibit in London, England. She opened up by saying she had a 10×10 booth, and I had to s...
When Rental Cars Aren’t Needed
Rental cars are like Slim Jims ─ you either like them or you don’t, as the commercial says. Well in the rental car world, they are either a blessing or a curse when it comes to...